Company Logo

How did we get the name?

For our name search, we first decided to look for some inspiration from other film production companies that could spark an idea for our own. Even though we came across many fun names like "ghost whisper productions", this name didn't really stand out to us, as they never fully felt like "us".  After a few other minutes of continuing our search, Emma had a thought about our own names: Jade, Emma, and Carolina. Emma told them that what if we combine our names to make something for our logo name. It would feel more like "us" because our names are part of the logo. After a few minutes trying to decode a name out of all of our names combined, I suggested, what if we combine the first letter of our names? And so, we did, and in the result, we came up with J.E.C. Productions!

The creation of the logo:

The ideas and thoughts of creating this logo were quite straightforward. My team and I looked at many fonts, so many of them looked cool when first looking, but when typed, they weren't the vision everyone saw. We chose the Blanka font; it was something new and spunky that we had never seen before.  We need to find the right font, color choices, and elements/design to incorporate. Emma suggested that since we used yellow for the last design, purple is the complementary color for yellow. For our J.E.C we colored a lavender purple, yet we kept running into trouble with yellow. We debated whether in the productions at the bottom of our design, the text should be purple, yellow, or plain black.  For elements, my original idea was to incorporate film in some sort of way.  

 With color, font, and design chosen, all that was left was to add some details and animation. With another suggestion from Emma and Carolina of adding a light sort of reflection of the words of our logo, J.E.C, to look as if the camera was displaying them. With some change of coloring, saturation, and angling, it was perfect. Then, carefully aligning the text to pop up when we see the light beaming from the camera, which would reflect J.E.C. Productions altogether.